CPW: Extra Credit for "Words to Know"

Using the newspaper, magazine articles, tv shows, movies, etc., find an example of one of the 35 words to know and post it with an explanation of why it is and what it shows about the author's use of rhetoric. What is the author's motivation for using this particular technique? If you want to, you can also use one of the three rhetorical fallacies instead. If the article is online, you can post the link. If it is a hard copy, bring it in and show me, but post the analysis online.